China’s Brand
In advance of Beijing hosting the Olympic Games this summer, a lot of people are working to capture how China’s brand will be changing. A new book from Harvard University Press, Brand New China quotes one of my early articles at Asia Times. The book looks to emphasize brand development within China, which given the increasingly complicated and difficult trade relationship the country is likely to experience with its existing trade partners in the mid-term, is an important realignment. An interesting review of the book can be read here.
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“If anyone can show me, and prove to me, that I am wrong in thought or deed, I will gladly change. I seek the truth, which never yet hurt anybody. It is only persistence in self-delusion and ignorance which does harm.”
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